0-to-1 GTM·Developer Ecosystems·Community-Led Growth
Three fast-scaling, VC-backed startups. Three industries. Same playbook: find the truth, build trust, then build the engine.
Each role, a different industry and audience. The approach stayed the same.
OLake by Datazip | Founding Member, GTM
July 2024 to Present
Standard B2B playbook yielded no adequate results. So I built an education-led engine instead: partnered with Apache Foundation for India's first official Iceberg event, executed 15 webinars and 7 large-scale global events featuring speakers from Google, Meta, Netflix, Snowflake with zero budget. 100+ discovery conversations shaped the product direction and contributed to closing the seed round. Led the Product Hunt launch (#3 ranking).
The Money Club | Founder's Office, Growth
September 2023 to July 2024
Travelled across Tier 2 cities to understand what people actually need from financial products. 75+ user interviews revealed the gap between what fintechs build and what users need. Led 0-to-1 B2B product launch end-to-end. Designed collateral that turned heads at fintech events in Singapore, UAE, and India, pulling 100+ inbound leads from a single set of brochures.
Mudrex (YC'19) | Growth Manager
April 2022 to September 2023
Built WAGMI, India's largest student Web3 community, closing partnerships with every major institution. The moment it clicked: students started running it themselves. Also ran guerrilla user research, shot marketing videos, BTL activations across Bengaluru, and managed integrated campaigns with Zepto, Zomato, and CRED.
Every audience is different. Developers distrust outreach. Crypto users need social proof. Fintech consumers in Tier 2 India need education before a product pitch. The surface changes every time. The foundation doesn't.
At Mudrex, I walked into offices unannounced to talk to real users. I built a student community of 5,000+ that eventually ran itself because the ambassadors believed in it. That taught me the most important thing I know: if people feel ownership, they become your distribution.
At OLake, I took that same principle into a completely different market. Developers don't want to be sold to, so I built an education-led engine: 15 webinars and 7 global events in 6 months, featuring practitioners from Google, Meta, Netflix, and Snowflake. Zero budget. All through relationships.
At Money Club, it was Tier 2 India. I travelled to understand what people actually need from financial products. The collateral I designed from those insights generated 100+ leads at a single event.
Every GTM engine I've built started the same way: conversations before campaigns. I get into the communities, the Slack groups, the events, the Discord servers where my audience actually talks. I listen first. Then I build the system.
Independent projects at the intersection of AI and go-to-market.
Researched and orchestrated a positioning pivot from voice-to-text to AI governance for BFSI companies. Defined product use cases, messaging, positioning. Built SME sales enablement. PR strategy securing 3 industry accolades in the Middle East.
Built for an early-stage VC to streamline founder engagement. The agent identified AI-native founders, generated tailored sponsor proposals, and let people explore the entire directory conversationally, ask questions, understand proposals, and qualify themselves as sponsors or attendees in real time. Built using Claude, Fireflies.ai for meeting capture and synthesis, deployed end-to-end.
Website and web app built end-to-end using AI tools. Full deployment pipeline. Community platform for Bangalore founders.
I kept zoning out during podcasts and long articles. So I built ReadAloud: paste any public URL, and it narrates the article paragraph by paragraph. Every two paragraphs it pauses, summarizes what it just read, and runs a quick quiz to check if you were actually paying attention. Built with Claude Code and Gemini, deployed on Vercel.
I studied economics, taught students, built communities, and ended up running GTM for technical products across three industries. Every role started from zero. Every market needed a different playbook. The constant: understanding people well enough to build something they actually trust.